LDV TO REBRAND AS MAXUS
New name and new platforms herald the start of a new era in motoring for the MAXUS brand. The rebrand coincides with the launch of two new models that will underpin the brand’s transformation; the all-new Deliver 9 and the newest EV in the brand’s stable, the E Deliver 31.
In 2009, LDV was bought by China’s largest automotive manufacturer, SAIC, and was manufactured under the MAXUS moniker for the home market in addition to selected left-hand drive markets in Europe such as Spain, Belgium and The Netherlands.
In 2015, renowned Dublin-based distributor, The Harris Group, secured the distribution rights to the brand for the UK, Ireland and right-hand drive Europe. Harris has a strong heritage in commercial vehicles and launched the flagship V80 and electric variant, the EV80 under the LDV badge, which had retained strong brand recognition in the UK and Ireland.
The brand has since been firmly re-established in both markets with a loyal following and many marquee clients, supported by a strong dealer network, which is poised for further growth this year.
Mark Barrett, general manager of MAXUS UK and Ireland said: “2020 is going to be the brand’s biggest year ever with the impending launch of our game-changing diesel panel van, the Deliver 9 and the arrival to market of MAXUS’ second EV model, the E Deliver 3, which was unveiled last year at the Commercial Vehicle Show.
MAXUS has been focused for many years on fuel innovation and the creation of light commercial electric vehicles. SAIC’s commitment to the development of alternative powertrain technology has been demonstrated by an investment of almost three quarters of a billion Euro and, according to Mark Barrett, the market can expect many more ground-breaking innovations over the coming years from the SAIC stable.
“MAXUS is set to become synonymous with electric driving and we’re confident that the MAXUS EV range will be one of the top two selling EV LCVs for 2020.”